Why Stock Highland Fuel?
✔ Designed by athletes who actually use it
Every product is tested in training blocks, ultras, and long days on the hills — not just in a lab
✔ Clean, simple formulations
Dual-carb energy, carefully balanced electrolytes, and options with or without cognitive support
✔ No maltodextrin
A key point of difference for athletes looking for alternatives
✔ Strong grassroots following
A growing athlete team, ambassadors, and genuine community presence across the UK endurance scene.
✔ Independent-brand friendly
We work with stockists directly — no faceless distributor, no minimums designed to hurt small businesses

Who We Work With
We’re currently speaking with:
Independent running & outdoor shops
Gyms & endurance training facilities
Running clubs & coaching groups
Race organisers & events
Trail cafés & community hubs

If your customers train hard, race long, or value quality fuel — you’re a good fit.

What We Offer Stockists
Competitive wholesale pricing
Low minimum opening orders
Access to our core product range
Support with product education & usage
Opportunities for event sampling & collaborations

We’re selective about where we place the brand — fit matters more than volume.