Ambassadors are at the heart of Highland Fuel.
Our ambassadors aren’t content creators hired to promote our products. They’re genuine Highland Fuel users who believed in what we were doing and supported us along the way.
Some race every weekend. Some are chasing huge goals. Some are just getting out there and doing what they love.
Some share Highland Fuel all the time. Others barely mention us at all.
And that’s absolutely fine.
There are no posting requirements, no scripts and no pressure to create content. If you want to share what you’re doing and bring Highland Fuel along for the ride, brilliant. If you simply want to use your ambassador discount, train hard and enjoy the products, that’s brilliant too.
We built the ambassador programme for one simple reason:
We want to support the people who support us.
That’s why our ambassador community is made up primarily of people who were already buying and using Highland Fuel before joining the programme. We want genuine users, genuine feedback and genuine relationships, it is not another transactional influencer programme.
What you get
As a Highland Fuel Ambassador, you’ll get a personal discount for your own fuel, along with a discount code you can share with friends, family and your community.
You’ll also be part of the wider Highland Fuel community, with opportunities for additional support, events, testing new products and getting involved with the brand as we grow.
What we ask from you
Not much.
Use the products. Be yourself. And keep doing whatever it is you do.
There are no monthly posting targets and we’re not counting stories, reels or mentions.
If you love Highland Fuel and naturally want to tell people about it, we massively appreciate it. But we'd rather have 100 genuine customers quietly using our products than 100 people posting because they've been told to.