Introducing HFN Performance: Running & Sports Nutrition Coaching
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Since launching Highland Fuel Nutrition, our aim has always been to help athletes fuel better, perform better and get more enjoyment from the sports they love.
But we've always believed there's more to performance than what you consume during a race.
It's how you train, how you recover, how you fuel your everyday life and, perhaps most importantly, how you balance it all with everything else you've got going on.
Whether you're preparing for your first 10K, chasing a marathon PB, tackling your next ultra or simply looking to improve your nutrition and feel healthier, we're here to help.
And we're not interested in generic plans or unrealistic promises.
Just genuine coaching, practical advice and support built around you.
Running Coaching – £60/month
Your goals. Your training. Your lifestyle.
We know that not everyone has endless hours available to train.
Between work, family and everyday commitments, finding the right balance can be difficult.
Our running coaching is designed to work around your life, not the other way around.
Whether you're just getting started or preparing for your next big challenge, we'll work with you to build a realistic, structured training programme.
What's included?
- Personalised running plans tailored to your experience and goals.
- Training delivered through TrainingPeaks, which is free for athletes.
- Regular training reviews and adjustments.
- Guidance on pacing, training intensity and recovery.
- Ongoing communication and support.
- Training structured around your availability and commitments.
We're also expanding our coaching team to ensure we can support runners across different experience levels, from complete beginners through to more advanced athletes.
We'll have more to share on that very soon.
Already confident with your nutrition?
That's absolutely fine. We can focus entirely on your running.
And if you've got a big race approaching and want some additional help with your fuelling, you can always book a separate nutrition consultation or race fuelling plan.
Running Coaching: £60/month
Sports Nutrition Coaching
Because nutrition is about more than gels on race day.
At Highland Fuel Nutrition, we spend a lot of time talking about carbohydrates, hydration and fuelling endurance events.
But sports nutrition goes much further than that.
Are you eating enough to support your training?
Are you recovering properly?
Do you understand how much carbohydrate your body actually needs?
Are you struggling with energy levels, weight management or knowing what to eat around your training?
Getting your nutrition right can make a significant difference, not just to your performance but to how you feel every day.
We've created three different options depending on what you're looking to achieve.
1. Sports Nutrition Consultation – £50 One-Off
Sometimes, all you need is a better understanding of nutrition and how to apply it to your own training.
Our one-off consultation is designed to give you exactly that.
We'll arrange a one-to-one video call and work through our sports nutrition presentation together.
We'll cover:
- Understanding carbohydrates and their role in performance.
- How much energy your body needs.
- Fuelling before, during and after exercise.
- Hydration and electrolytes.
- Recovery nutrition.
- Common fuelling mistakes.
- Improving everyday eating habits.
Throughout the consultation, you'll have the opportunity to ask questions specific to your training, lifestyle and goals.
The aim isn't to overwhelm you with complicated nutritional information.
It's to help you understand the fundamentals and give you practical knowledge you can start applying straight away.
This is an educational consultation rather than a personalised race fuelling plan.
Price: £50 one-off. No ongoing commitment.
2. Personalised Race Fuelling Plan – £70 One-Off
Take the guesswork out of race day.
You've spent months preparing for your event.
The last thing you want is for poor nutrition to undo all that hard work.
Whether you're preparing for a marathon, ultra, triathlon or another endurance challenge, having a fuelling strategy you've practised in training can make a huge difference.
Our personalised race fuelling package includes the full sports nutrition consultation, alongside a detailed strategy for your chosen event.
We'll look at:
- Your event, distance, expected duration and demands.
- Your carbohydrate requirements.
- Hydration and electrolyte intake.
- What to consume before, during and after your event.
- How to train your gut to tolerate race-day fuelling.
- How to practise and refine your nutrition during training.
- Building a realistic fuelling strategy for race day.
You'll receive a personalised plan outlining your fuelling plan and how to prepare for it.
We don't believe in simply handing someone a list of products and telling them to consume a certain amount every hour.
Your nutrition needs to be something you've tested, practised and feel comfortable using.
Price: £70 one-off. Includes the consultation and personalised race plan.
This package doesn't include ongoing coaching or regular follow-ups.
3. Ongoing Sports Nutrition Coaching – £50/month
Build better habits. Fuel better. Feel better.
For those looking for more personalised support, we're offering ongoing sports nutrition coaching.
And importantly, this doesn't have to be about racing. Perhaps you want to lose a little weight. Maybe you're struggling to eat enough to support your training.
Or perhaps you simply want to improve your eating habits, energy levels and recovery.
Whatever your goal, we'll work together to build a realistic approach.
What's included?
- Initial sports nutrition consultation.
- Personalised nutritional guidance.
- Food diary analysis and reviews.
- Understanding calorie and macronutrient requirements.
- Regular check-ins and adjustments.
- Advice on fuelling training and recovery.
- Support with sustainable weight management.
- Race nutrition guidance where appropriate.
We'll use food diaries and regular nutritional reviews to understand your current habits and identify where improvements can be made.
This isn't about following a perfect diet.
It's about finding an approach that works for you, your training and your lifestyle.
For some athletes, that might mean increasing carbohydrate intake to support bigger training weeks.
For others, it might mean making small changes to everyday eating habits.
The focus is entirely on what you want to achieve.
Price: £50/month
Apply for Sports Nutrition Coaching
Combined Running & Nutrition Coaching – £90/month
Bringing your training and nutrition together.
Running and nutrition shouldn't be treated as two completely separate things.
As your training changes, your nutritional requirements change too.
Increasing your weekly mileage?
You'll likely need to adjust how much you're eating.
Preparing for a marathon or ultra?
You'll need to practise your race fuelling alongside your training.
Struggling with recovery?
It might be worth looking at both your training load and nutritional intake.
Our combined coaching package brings everything together.
What's included?
- Personalised running training programme.
- Training delivered through TrainingPeaks.
- Regular training reviews and adjustments.
- Ongoing communication and support.
- Initial sports nutrition consultation.
- Nutritional guidance integrated into your training.
- Race fuelling preparation and support where needed.
- Advice on everyday nutrition and recovery.
How is this different from nutrition-only coaching?
With our dedicated ongoing nutrition coaching, we can spend more time analysing your diet, tracking your intake and working towards specific nutritional goals.
With the combined package, nutrition is integrated into your running programme as needed.
For example, as your training volume increases, we'll look at whether you're eating enough to support it.
As race day approaches, we'll spend more time developing and practising your fuelling strategy.
It's about making sure your nutrition supports your training without unnecessarily complicating things.
Combined Running & Nutrition Coaching: £90/month
That's a saving of £20 per month compared with purchasing both monthly services separately.
HFN Performance – Coaching Prices
We've tried to keep our pricing straightforward, with both one-off services and ongoing coaching available.
| Coaching Service | Price |
|---|---|
| Running Coaching | £60/month |
| Sports Nutrition Consultation | £50 one-off |
| Personalised Race Fuelling Plan | £70 one-off |
| Ongoing Sports Nutrition Coaching | £50/month |
| Combined Running & Nutrition Coaching | £90/month |
There's no need to commit to monthly coaching if all you're looking for is a little guidance.
Equally, if you'd benefit from ongoing support and accountability, we've got options for that too.
Who Is HFN Performance For?
You don't need to be an elite athlete to benefit from coaching.
In fact, we'd love to work with people who are just starting out.
Perhaps you've signed up for your first 10K and aren't sure where to begin.
Maybe you've been running for years but have never followed a structured training programme.
You might be preparing for your first marathon, stepping up to ultra distances or trying to improve your race-day nutrition.
Or perhaps running isn't your main focus at all, and you simply want to understand nutrition better.
Whatever your experience, we're interested in understanding your goals and seeing how we can help.
We also understand that life isn't always predictable.
Work commitments change. Family comes first. Training doesn't always go to plan.
That's normal.
Our approach is about working with your circumstances rather than expecting everything else in your life to revolve around training.
What Happens Next?
We're now accepting applications for HFN Performance.
The process is simple.
Step 1 – Complete a form
Choose the coaching service that best suits your needs and complete the relevant form.
We'll ask about your experience, current training, lifestyle and what you're hoping to achieve.
Step 2 – Let's have a chat
Once we've reviewed your answers, we'll get in touch to arrange a free 15-minute introductory call.
This is simply an opportunity to get to know each other, discuss your goals and answer any questions.
There's absolutely no pressure to sign up.
Step 3 – Build your plan
If we decide to work together, we'll start putting everything in place.
Whether that's building your training programme, reviewing your nutrition or preparing a race fuelling strategy, everything will be based around your individual needs.
Limited Coaching Availability
As always.. we're deliberately keeping our initial coaching numbers fairly small.
We want to make sure everyone we work with receives the attention, support and time they deserve.
We'd rather work closely with a smaller number of people than take on more athletes than we can properly support.
Looking Ahead to 2027
With winter approaching, now is a great time to start building towards next year's goals.
Whether that's your first marathon, a new PB, a 100-mile ultra or simply becoming a healthier, more consistent runner, the work you put in over the coming months can make a real difference.
HFN Performance is another step forward for Highland Fuel Nutrition.
We've always wanted to build something that goes beyond selling sports nutrition.
Something that genuinely helps people understand their bodies, improve their training and achieve things they might not have thought possible.
And we're excited to start working with you.
No generic plans. No unrealistic promises. Just genuine support built around you.
Ready to Get Started?
Choose the coaching option that best suits you:
Sports Nutrition Coaching – From £50
Combined Running & Nutrition Coaching – £90/month
Not sure which option is right for you?
Get in touch with us at steve@highlandnutrition.co.uk and we'll happily have a chat.
Steve
Highland Fuel Nutrition