Highland Fuel Nutrition Returns to British GQ for a Second Consecutive Issue

From the North East of Scotland to the pages of one of the world's most recognised magazines, Highland Fuel Nutrition is back in British GQ.

We're delighted to share that Highland Fuel Nutrition has been featured in the November 2026 issue of British GQ, marking our second consecutive appearance in the magazine.

For a small, independent sports nutrition business based in the North East of Scotland, it's another exciting milestone in what has already been an incredible year.

And while seeing Highland Fuel in the pages of GQ is something we're incredibly proud of, it's the journey behind the brand that makes it special.

A Scottish Brand Doing Things Differently

Highland Fuel Nutrition was founded with a straightforward mission: to create effective, high-quality sports nutrition without unnecessary ingredients, inflated promises or marketing gimmicks.

As endurance athletes ourselves, we understood the frustration of trying to find products that delivered the carbohydrates needed for long training sessions and races without causing unnecessary stomach issues.

That's why we developed BareFuel®, our high-carbohydrate energy drink, using multiple carbohydrate sources and no maltodextrin.

Since then, we've continued to expand our range, introducing ClearFuel® and UltraCaps®, while building relationships with runners, cyclists, triathletes and endurance athletes across the UK.

Two Issues of British GQ. One Incredible Year.

Our return to British GQ follows a remarkable period of growth for Highland Fuel Nutrition.

Throughout 2026, we've continued to expand our customer base, develop new products and establish partnerships with some fantastic endurance events.

We've also been recognised as Best B2C Startup at the 2026 Startup Innovation Awards, another milestone that reflects the work going on behind the scenes.

One of our proudest achievements has been securing our position as the Official Nutrition Partner of the West Highland Way Race for 2027.

For a Scottish endurance nutrition brand, supporting one of the country's most iconic ultramarathons is something particularly special.

From local running events to international-level athletes, we're seeing Highland Fuel used in more places than we ever imagined when we first started.

Built on Real Relationships

One thing we've always been clear about is that we don't want Highland Fuel to become another brand built around paid influencers and manufactured endorsements.

We want people using our products because they genuinely enjoy them and trust them.

Our growing team of athletes and ambassadors reflects exactly that.

They're runners, cyclists and endurance athletes who train hard, race hard and understand the importance of getting their nutrition right.

Some compete at the highest levels of their sport. Others are taking on their first marathon or ultra.

Every one of them is part of what makes Highland Fuel what it is today.

And the same goes for our customers.

Every order, review, recommendation and conversation has helped us get to where we are.

Thank you to everyone who continues to support Highland Fuel Nutrition.

Built by athletes. Fuelled by you.

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You can find Highland Fuel Nutrition in the November 2026 issue of British GQ.