Highland Fuel Nutrition Named Official Nutrition Partner of the West Highland Way Race 2027

We’re absolutely delighted to announce that Highland Fuel Nutrition is the Official Nutrition Partner of the West Highland Way Race for 2027.

The West Highland Way Race is one of the most iconic ultramarathons in the UK. Starting in Milngavie and finishing in Fort William, runners take on 96 miles and around 4,500 metres of elevation along the legendary West Highland Way.

It’s tough, unpredictable and uniquely Scottish — exactly the sort of event Highland Fuel was built for.

Fuelling the Way

When we started Highland Fuel Nutrition, the goal was simple: create straightforward endurance nutrition that everyday athletes could actually rely on when things get difficult.

Not just for an easy Sunday run, but when you're hours into an ultra, the weather has turned, your legs are battered and Fort William still feels a very long way away.

That makes partnering with the West Highland Way Race feel particularly special.

In 2027, Highland Fuel will be supporting the race and its runners as Official Nutrition Partner, helping athletes fuel their journey from Milngavie all the way to Fort William.

Our BareFuel carbohydrate and electrolyte drink mix will form a key part of our support around the event, alongside education and practical race-fuelling guidance to help runners arrive at the start line with a proper plan.

Because on a race like the WHW, nutrition isn't an afterthought.

It's part of the race.

More Than a Logo

We don't want this partnership to simply mean putting the Highland Fuel logo on some race graphics.

We want to become a genuine part of the WHW community.

Over the build-up to June, we'll be sharing advice around carbohydrate intake, hydration, sodium, training your gut and building a fuelling strategy for a race that can take the best part of a day — and considerably longer — to complete.

We'll also be working closely with the race team on how Highland Fuel can support runners throughout the event.

And, of course, Team HFN will be represented on the start line too.

A Race That Fits Highland Fuel

There aren't many races that better represent what Highland Fuel is about.

Big miles. Scottish trails. Long days out. Ordinary people attempting something pretty extraordinary.

The West Highland Way Race has decades of history behind it and a community that genuinely understands ultrarunning. To have a young Scottish endurance nutrition brand trusted to become part of that is something we're incredibly proud of.

Highland Fuel might be growing quickly, but our philosophy hasn't changed.

Simple fuel. Proper ingredients. Built for long days.

19 June 2027

There are plenty more details to come between now and race day.

We'll be sharing fuelling guides, athlete stories, training content and plenty from behind the scenes as we build towards 19 June 2027.

To everyone lining up in Milngavie next June: we'll see you there.