Backing Bradley Heron: The Weight We Carry

At Highland Fuel Nutrition, we believe endurance isn’t just about miles, medals, or personal bests. Sometimes, endurance means carrying the unseen weight of life’s battles — and finding the strength to keep moving forward.

That’s why we’re proud to announce our support for Bradley Heron, a former British Paratrooper and founder of The Weight We Carry. This November, Bradley will run the length of the UK — over 800 miles from John o’ Groats to Land’s End in just 20 days — while wearing a weighted vest the entire way.

The weight isn’t for training. It’s a symbol. A daily reminder of the hidden burdens men carry in silence.

 

Why The Weight We Carry Matters

For Bradley, this challenge is deeply personal. Like too many men, he spent years in silence, carrying struggles on his own. Thankfully, he found the support he needed — but he knows others aren’t as lucky.

Too often, silence turns into suffering, and some men lose their lives before they ever get the help they deserve. Bradley’s mission is to break that silence:

“This run is my way of speaking up — for myself, for my brothers in uniform, and for every man fighting a battle behind the scenes.”

By taking on this extraordinary test of resilience, Bradley is raising awareness and funds to support serving soldiers, veterans, and their families through the Parachute Regiment community.

The Challenge Ahead

Bradley’s task is staggering:

Distance: 800+ miles

Duration: 20 days (40+ miles every single day)

Load: Weighted vest, worn throughout

Purpose: Men’s mental health awareness

It’s not just a run — it’s a test of body, mind, and spirit.

Supported by the Community

Big challenges require strong support. Bradley won’t be running this journey alone — he’ll be powered, protected, and guided by a team around him:

Highland Fuel Nutrition – fuelling Bradley’s miles with BareFuel, our clean and gut-friendly endurance carb mix, plus a direct financial donation and a referral code where profits go back to his charity.

TrailSkin – providing product support to keep him protected day after day.

Gareth @mentalhealthwanderer – offering coaching and advice to help Bradley prepare and adapt on the road.

Together, we’re committed to giving Bradley the tools he needs to carry the weight — and keep moving forward.

Highland Fuel’s Commitment

Here’s how we’re backing Bradley:

✅ Supplying BareFuel for his training and the challenge itself.

✅ Cash donation for his charities.

✅ Creating a referral code — and donating all profits from every BareFuel purchase made with his code directly to Bradley’s chosen charity.

This isn’t about sales. It’s about making sure every mile Bradley runs creates awareness, action, and change.

How You Can Help

Bradley’s journey is one we can all be part of. Here’s how you can support:

1. Follow his progress – share his story, spread the message.

2. Donate directly – every pound makes a difference.

3. Fuel with BareFuel – use Bradley’s referral code and we’ll pass the profit to his cause.

 

Final Word

At Highland Fuel Nutrition, we’re proud to stand beside Bradley on this journey. Because endurance isn’t just about finishing races — it’s about facing life’s hardest miles with courage, honesty, and support.

Follow along, get involved, and help carry the weight.

👉 Stay tuned to our socials for updates as Bradley prepares to set off this November.