Athlete Announcement: Gareth Jones Joins the Highland Fuel Line-Up
Next in our growing team of Highland Fuel athletes — joining the likes of Jon Samrai — is a runner whose season has redefined what we mean by built for endurance.
Meet Gareth Jones.
Gareth doesn’t just run ultras. He stacks them. Tests himself in ways that would make most people’s recovery plan look like a holiday brochure. This summer alone, he completed two of the UK’s toughest races back-to-back:
Beacons Way Ultra – 100 miles through the rugged Brecon Beacons
Race Across Scotland – 215 miles from Portpatrick to Cockburnspath
13 days apart. Two finish lines. A solid 5th in Wales, and a 6th place finish in Scotland.
From the Beacons to the Borders
Fresh off the Beacons Way Ultra, Gareth knew the fatigue would still be there for Scotland — but he lined up anyway.
“I gave myself about a 40% chance of finishing,” he admits. “But I took the gamble. You never really know what you’re capable of until you try.”
The gamble paid off. Through sleep deprivation, heavy legs, and the constant mental grind of multi-day racing, Gareth pushed on — proving that endurance isn’t just physical, it’s an attitude.
Why We’re Backing Him
Gareth has the rare mix of toughness, race intelligence, and adaptability that turns big goals into finish lines. He doesn’t just race to complete — he races to test the limits of what’s possible.
And if you’ve been following our recent posts, you’ll know this announcement was inevitable. Gareth has been featuring heavily for all the right reasons — it was only a matter of time before we made it official.
From Early Tester to Team Athlete
Like Jon Samrai, Gareth was one of the earliest testers of BareFuel. He’s trusted it over hundreds of miles in training and racing — so bringing him into the Highland Fuel athlete team just made sense from the start.
What’s Next?
After this year’s double, Gareth’s already looking ahead to more multi-day and back-to-back challenges — the kind of events that demand not just strength, but strategy.
Highland Fuel Says:
“Gareth is exactly the kind of athlete we love to work with — tough, calculated, and unshakably determined. To finish either of those races is a huge achievement. To finish both within a week is extraordinary.”
Welcome to the team, Gareth.