Athlete Announcement: Jake McAulay Joins Highland Fuel Nutrition
We’re excited to welcome Jake McAulay as the newest Highland Fuel athlete.
Jake’s journey into ultra running has been nothing short of relentless. In just his second year of competition, he has already lined up for an incredible 15 ultras — throwing himself into some of the UK’s toughest events and steadily building experience with every mile. His UTMB index continues to rise race after race, a reflection of his consistency, durability, and drive to keep testing himself on the biggest stages.
Racing Experience So Far
Jake hasn’t shied away from challenge. His calendar over the past two seasons has been packed with races that would test even the most seasoned runner:
The Oner 140km (2025) – 5th place
Grand Tour of Skiddaw 75km (2024) – 8th place
UTS 100K (2025) – 6460m of climbing in the Welsh mountains
UTMB Arc of Attrition 100M (2025) – a brutal 160km winter coastal challenge
Finishes at Snowdon Ultra 50, Mallorca by UTMB, Beacons Way Ultra 100k, and more
These results are not just about numbers — they reflect a runner who is unafraid to step into hard environments, adapt to conditions, and keep pushing until its done.
The Highland Fuel Connection
Jake’s racing record already speaks for itself — a string of demanding ultras completed in just two seasons, each one adding to his experience and resilience. But after that, what really caught our attention went beyond finish times and rankings.
Like many endurance athletes, Jake had long struggled to find a carbohydrate source that his body could tolerate. Sustaining a liquid carb is a challenge almost every ultra-runner can relate to. Jake was no exception.
That changed when he began training with BareFuel. From the first big sessions, his feedback was clear: for the first time, he could rely on a liquid carb source to fuel him consistently, without the issues he’d faced before. For us, that was the real breakthrough — proof that the product was doing exactly what it was designed to do: keep athletes performing strong when the miles stack up.
“Super impressed — I’ve never been able to sustain a liquid carb source until now. Quite the game changer.”
This is exactly why Highland Fuel exists: to provide athletes with clean, effective endurance fuel that performs where others fall short. Jake’s immediate response confirmed that BareFuel is doing its job — enabling athletes to go further, harder, and recover stronger.
Why We’re Backing Jake
At Highland Fuel, we don’t just look for results. We look for athletes with potential — people whose trajectory is upward, whose mindset matches their goals, and whose work ethic sets them apart. Jake embodies all of this.
He has already proven he can race hard and often. But what excites us most is what lies ahead. With the right training, the right fueling, and continued focus, we believe Jake has the ability to transform from a consistent finisher into a regular top contender. His UTMB index is rising, his race CV is expanding, and his attitude is exactly what we value: honest, gritty, and relentless.
That’s why Jake is now part of the Highland Fuel team. He represents not just where he is today, but where he can go tomorrow. And we’re proud to be fuelling that journey.
Welcome aboard, Jake. The hard miles are only just beginning — and we’ll be with you every step of the way.
👉 Follow Jake’s journey on Instagram: @conditioned.through.adversity